SEO Consultants - search engine optimisation
SEO (search engine optimisation) is the work carried out on a website that ensures, new or old, that it can be found easily and ranks successfully (in SERPs - search engine result pages) when a keyword search is carried out in any of the major search engines: Google, Bing, Yahoo!, Ask &c.
Being found easily in the organic SERPs means the website must rank well for its particular subject or niche, meaning it must have developed a certain amount of authority. To rank well and gain authority for a particular subject your website will need to have had some good quality SEO and keyword research carried out, this is essential for good website optimisation - what is keyword research?
Keyword research is the process you use to find the keywords and key-phrases which are relevant to your website [business] and will enable it to rank well in the search engines. This means choosing prime keywords and key-phrases, along with associated keywords and key-phrases and the synonyms of these keywords and key-phrases - in accordance with the semantic (mainly Google's) web, that your potential customers are likely to use when they carry out a search on one of search engines, to find the products and services that you supply.
why is keyword research so important?
Irrelevant to whether you're a large company with a huge website or a small company with a niche website, without targeting the correct keywords and key-phrases you won’t get any visitors, or at least you won't get many! This isn't only relevant to natural 'organic' search; it's also relevant to paid 'PPC' marketing. So if you're not using carefully crafted keywords and key-phrases in your: page Titles, Meta attributes, headings and body content - you're likely to be short of visitors from the search engines due to poor ranking of your website's pages in SERPs.
So if your website is in need of some SEO help - be it a full blown technical SEO audit or quick SEO appraisal, then give us, your SEO specialists a shout – we'll be more than willing to help you out.
web consultancy services
- SEO - Search Engine Optimisation
- PPC - Google AdWords
- SEM - Search Engine Marketing
- Social/ New Media Marketing
- Website Management
- Website Business Consultancy
- Website Analytics and Reporting
- Website Performance Overview
- Website Usability Testing
- Technical SEO (Code Analysis)
- Information Architecture (Site Hierarchy)
- Website Project Management