About Website Consultancy Cornwall
When your website doesn't bring in the revenue you expected from it you probably start to wonder why?
There can be a multitude of reasons why a website doesn't perform as well as you expected it too, and one of the reasons you might be reading this page is because you've come to the point when you want to do something about it.
Website Consultancy are based in Penzance, Cornwall, we cover all aspects of web performance, which at this moment in time, you're probably only interested in the part that could improve your website.
Okay, after over a decade of working on a multitude of different websites, including: e-commerce (retail sites), financial management (mortgages and the like), real estate/ property management, venue and conference facilities, restaurants and web design - web development, we have the advantage of having come across quite a few problems – big and small, which have stopped a site from either performing well in SERPs (search engine result pages) or simply not converting all the visitors they get into paying customers.
Analysis of websites is our speciality, this is initially the digging into the nitty-gritty code of a website to firstly ensure that there's no major underlying problem there which has caused the search engine spiders to not like the site and not liking means they don't index the site properly meaning it won't appear in the search engines, these being: Google, Bing, Yahoo!, Ask &c.
Website usability is the next thing close to our heart: your site looks good, it's even ranking well in Google and Bing, but hey – you're just not getting the visitors buying, signing up or doing anything you want them to.
Now let's briefly cover some other stuff you've heard about and want your site involved in.
social media marketing - SMM
Firstly there's 'Social Media Marketing', well this covers Twitter, Facebook, LinkedIn, StumbleUpon, Delicious, Blogs &c.
search engine marketing - SEM
What about general marketing of a website; this could be local Business citation building, creating great articles for your Blog, the list goes on, this is a little more tricky now than it was a short while ago because to stop rubbish results in SERPs Google has carried out some updates which have changed the emphasis from quantity to quality - which always was the mantra, except Google (in particular) have now eventually implemented it.
You've also most likely heard of PPC (pay per click), this is a program, the most famous being Google's AdWords, where you the owner of the website create adverts for your website, you're in total control – you not only write the ads, you also create the keyword list to generate the ads and then you direct the ads to whichever page on your website you desire. You can create ads like this on Google, Bing, Facebook, in fact a whole plethora of websites.
So, are you interested, I appreciate we skipped through the above pretty sharpish, but naturally if you have any questions then all you need to do is drop us an email or give us a call (email and phone number at top right of this piece of writing), we could be your port in a storm or simply the people to put your website back on its right course by using good quality search engine optimisation, usability and marketing along with a big dollop of common sense.
web consultancy services
- SEO - Search Engine Optimisation
- PPC - Google AdWords
- SEM - Search Engine Marketing
- Social/ New Media Marketing
- Website Management
- Website Business Consultancy
- Website Analytics and Reporting
- Website Performance Overview
- Website Usability Testing
- Technical SEO (Code Analysis)
- Information Architecture (Site Hierarchy)
- Website Project Management