SEO Cornwall - search engine optimisation
SEO (search engine optimisation) is the work carried out on a website that ensures, new or old, that it can be found easily and ranks successfully (in SERPs - search engine result pages) when a keyword search is carried out in any of the major search engines: Google, Bing, Yahoo!, Ask &c.
Being found easily in the organic SERPs means the website must rank well for its particular subject or niche, meaning it must have developed a certain amount of authority. To rank well and gain authority for a particular subject your website will need to have had some good quality SEO and keyword research carried out, this is essential for good website optimisation - what is keyword research?:
Keyword research is the process you use to find the keywords and key-phrases which are relevant to your website and will enable it to rank well in the search engines. This means choosing keywords and key-phrases, or semantically similar keywords and key-phrases and even the synonyms of these keywords and key-phrases, that your potential customers are likely to use when they carry out a search on one of search engines, to find the products and services that you supply.
why is keyword research so important?
Irrelevant to whether you're a large company with a huge website or a small company with a niche website, without targeting the correct keywords and key-phrases you won’t get any visitors, or at least you won't get many! This isn't only relevant to natural 'organic' search; it's also relevant to paid 'PPC' marketing. So if you're not using carefully crafted keywords and key-phrases in your: page Titles, Meta attributes, headings and body content - you're likely to be short of visitors from the search engines due to poor ranking of your website's pages in SERPs.
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web consultancy services
- SEO - Search Engine Optimisation
- PPC - Google AdWords
- SEM - Search Engine Marketing
- Social/ New Media Marketing
- Website Management
- Website Business Consultancy
- Website Analytics and Reporting
- Website Performance Overview
- Website Usability Testing
- Technical SEO (Code Analysis)
- Information Architecture (Site Hierarchy)
- Website Project Management