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SEO Cornwall - search engine optimisation

SEO (search engine optimisation) is the work carried out on a website that ensures, new or old, that it can be found easily and ranks successfully (in SERPs - search engine result pages) when a keyword search is carried out in any of the major search engines: Google, Bing, Yahoo!, Ask &c.


Being found easily in the organic SERPs means the website must rank well for its particular subject or niche, meaning it must have developed a certain amount of authority. To rank well and gain authority for a particular subject your website will need to have had some good quality SEO and keyword research carried out, this is essential for good website optimisation - what is keyword research?:


Keyword research is the process you use to find the keywords and key-phrases which are relevant to your website and will enable it to rank well in the search engines. This means choosing keywords and key-phrases, or semantically similar keywords and key-phrases and even the synonyms of these keywords and key-phrases, that your potential customers are likely to use when they carry out a search on one of search engines, to find the products and services that you supply.


why is keyword research so important?


Irrelevant to whether you're a large company with a huge website or a small company with a niche website, without targeting the correct keywords and key-phrases you won’t get any visitors, or at least you won't get many! This isn't only relevant to natural 'organic' search; it's also relevant to paid 'PPC' marketing. So if you're not using carefully crafted keywords and key-phrases in your: page Titles, Meta attributes, headings and body content - you're likely to be short of visitors from the search engines due to poor ranking of your website's pages in SERPs.


Another aspect of SEO is technical SEO, this consists of ensuring the code used to write a website is search engine friendly - this can include not using JavaScript for links, not using Flash for navigation - unless you create the separate, relevant text files. You will also need to ensure that the navigation and page layout throughout the website is not only friendly to visitors, i.e. website users (potential customers), but also to the search engine spiders from Google, Bing, Yahoo!, Ask &c, because it's the search engine spiders that appraise your website. Therefore it is essential that you carry out keyword crafting, link-building, social media, article and Blog marketing as these are search engine optimisation practice's which will highlight the authority of your website, especially within its own industry or you the owners niche market.

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  • Website Performance Overview
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  • Technical SEO (Code Analysis)
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